Sai RaghavanAug 27, 20184 minThe Power of Sound - Part 3: TingleheadsWhat Marketers can learn from the internet phenomenon of ASMR Video source: The New Yorker Gal Gadot, Margot Robbie, Ashley Graham, Kate Hudson and Jake Gyll...
Rekha PadmalayaAug 20, 201813 minHow Direct-To-Consumer brands are changing the face of marketingOne of the most exciting trends in recent times has been the rise and rise of Direct-To-Consumer brands like Glossier, Everlane, Casper, Allbirds, Dollar Sha...
Rekha PadmalayaJul 27, 20181 minMaking sustainability an affirmative choice for customers All of us, except some hard-core deniers know that climate change is real; that the planet is not doing so well thanks to us humans and that all of us should...
Rekha PadmalayaJul 27, 20184 minHow Airbnb used storytelling to redefine its brand experience. "When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to resolve a paradox: ...
Rekha PadmalayaJul 27, 20181 minInternet & social media guru Gary Vaynerchuk's Content Strategy Model Gary Vaynerchuk is an entrepreneur, best selling author, internet and social media guru, with 1.5 million Youtube subscribers, 3.7 million followers on Insta...
