Sai Raghavan
The Power of Sound - Part 3: Tingleheads
What Marketers can learn from the internet phenomenon of ASMR Video source: The New Yorker Gal Gadot, Margot Robbie, Ashley Graham, Kate...
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Rekha Padmalaya
- Aug 20, 2018
- 13 min
How Direct-To-Consumer brands are changing the face of marketing
One of the most exciting trends in recent times has been the rise and rise of Direct-To-Consumer brands like Glossier, Everlane, Casper,...
Rekha Padmalaya
- Jul 27, 2018
- 1 min
Making sustainability an affirmative choice for customers
All of us, except some hard-core deniers know that climate change is real; that the planet is not doing so well thanks to us humans and...
Rekha Padmalaya
- Jul 27, 2018
- 4 min
How Airbnb used storytelling to redefine its brand experience.
"When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to...
Rekha Padmalaya
- Jul 27, 2018
- 1 min
Internet & social media guru Gary Vaynerchuk's Content Strategy Model
Gary Vaynerchuk is an entrepreneur, best selling author, internet and social media guru, with 1.5 million Youtube subscribers, 3.7...