Brand Positioning & Purpose
In today's marketplace, Brands must win over increasingly savvy, well-informed customers who demand delivered value over promised value, expect integrity from the brands they choose and examine claims through a cynical lens. This calls for a different approach to Brand Positioning - an inside-out approach rooted in an authentic, actionable purpose. This thinking forms the bedrock of our Positioning solutions.
Is your brand lagging behind competition on preference? Are your strategic brand initiatives not yielding desired results? Does your brand have a worrisome number of lapsed users? Is your business caught in the discounting trap? Is your brand's social media engagement waning? We thrive on solving brand and business problems and believe that solutions often lie in looking at a problem from a completely different perspective.
In the engagement economy, customers are constantly asking brands this one question: What's your Story? We can help you find a compelling answer. We create engaging brand stories at the strategic and tactical levels building vivid narrative worlds in Advertising, Content, Social media, PR, Events and Retail.
Brand Name, Logo & Identity
We delve into applied sciences like Semiotics, Color psychology and Phonetics to create vivid, recognizable, meaningful Identity solutions for brands. We're firm believers in the power of sound and feel that sound is a much neglected aspect of a brand's identity, especially as voice search gains prominence. To this end, our identity solutions aim to be visual as well as auditory.
Market Entry Strategy
If you’re looking to expand your business into a new market, we can help you. We have experience building businesses and launching brands in markets across South and South-East Asia. We can help conduct a market analysis, lead customer insight mining, design an STP strategy, find the best Marketing services partners, and prepare and execute a launch plan for you.
We understand that things can get lonely at the top. We’re available to assist and advise CEOs and CMOs on a wide range of Strategic Marketing and business issues. We serve as bouncing boards, idea generators, strategic navigators and problem-solvers, leveraging years of experience working with business leaders at the highest level. With our Marketing Advisory services, you'll have one of our senior partners actively involved in your business, always just a phone call away to help you drive your business towards success and growth.
Brand Architecture & Portfolio Planning
Complexity and confusion are bedfellows of brand growth. One brand becomes 3 sub-brands, 4 variants, 5 assets, all trampling on each other, resulting in a diffused or unclear business strategy. Our approach to Portfolio management works on creating a harmonized symphony between the various parts of a brand, effectively developing and delivering a clear Brand Portfolio Blueprint tailored for efficient growth.