Rekha PadmalayaSep 7, 20184 minThe Power of Sound - Part 4: Masters of SoundDiscover 5 brands that are using sound to add a distinct dimension to their brand. What does a cycling clothing brand, an airline, one of...
Sai RaghavanAug 9, 20183 minThe Power of Sound – Part 1: The invisible puppeteerIn a video-obsessed world, we explore the importance of sound in a 4-part series. The world of brands is dominated by the one sense –...
Sai RaghavanJul 28, 20188 minFrance Vs Croatia: A clash of two storiesThe 2018 FIFA World Cup was (arguably) more about stories than football. And brand owners and custodians can learn a thing or two from...
Rekha PadmalayaJul 27, 20184 minHow Airbnb used storytelling to redefine its brand experience. "When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to...