Thanh Nguyen Sep 11, 20181 minSeer@RetailAn exploration of retail spaces in Ho Chi Minh City for insights and ideas. Next on Seer@Retail: We will be exploring wet-markets and sup...
Rekha PadmalayaSep 7, 20184 minThe Power of Sound - Part 4: Masters of SoundDiscover 5 brands that are using sound to add a distinct dimension to their brand. What does a cycling clothing brand, an airline, one of...
Rekha PadmalayaAug 20, 201813 minHow Direct-To-Consumer brands are changing the face of marketingOne of the most exciting trends in recent times has been the rise and rise of Direct-To-Consumer brands like Glossier, Everlane, Casper, ...
Rekha PadmalayaAug 14, 20181 minThe Power of Sound - Part 2: Hello Siri I’m sure all of us can recall brands that have used sound effectively for branding. The Intel bong, McDonald’s ‘I’m loving it’, 20th Cent...
Rekha PadmalayaAug 7, 20183 minZag PackagingDiscover 5 packs from around the world that were designed to disrupt their categories. Designing packaging that stands out in a category ...
Sai RaghavanJul 28, 20188 minFrance Vs Croatia: A clash of two storiesThe 2018 FIFA World Cup was (arguably) more about stories than football. And brand owners and custodians can learn a thing or two from th...
Rekha PadmalayaJul 27, 20181 minMaking sustainability an affirmative choice for customers All of us, except some hard-core deniers know that climate change is real; that the planet is not doing so well thanks to us humans and t...
Rekha PadmalayaJul 27, 20184 minHow Airbnb used storytelling to redefine its brand experience. "When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to...
