Thanh Nguyen
Seer@Retail
An exploration of retail spaces in Ho Chi Minh City for insights and ideas. Next on Seer@Retail: We will be exploring wet-markets and...
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Rekha Padmalaya
- Sep 7, 2018
- 4 min
The Power of Sound - Part 4: Masters of Sound
Discover 5 brands that are using sound to add a distinct dimension to their brand. What does a cycling clothing brand, an airline, one of...
Rekha Padmalaya
- Aug 20, 2018
- 13 min
How Direct-To-Consumer brands are changing the face of marketing
One of the most exciting trends in recent times has been the rise and rise of Direct-To-Consumer brands like Glossier, Everlane, Casper,...
Rekha Padmalaya
- Aug 14, 2018
- 1 min
The Power of Sound - Part 2: Hello Siri
I’m sure all of us can recall brands that have used sound effectively for branding. The Intel bong, McDonald’s ‘I’m loving it’, 20th...
Rekha Padmalaya
- Aug 7, 2018
- 3 min
Zag Packaging
Discover 5 packs from around the world that were designed to disrupt their categories. Designing packaging that stands out in a category...
Sai Raghavan
- Jul 28, 2018
- 8 min
France Vs Croatia: A clash of two stories
The 2018 FIFA World Cup was (arguably) more about stories than football. And brand owners and custodians can learn a thing or two from...
Rekha Padmalaya
- Jul 27, 2018
- 1 min
Making sustainability an affirmative choice for customers
All of us, except some hard-core deniers know that climate change is real; that the planet is not doing so well thanks to us humans and...
Rekha Padmalaya
- Jul 27, 2018
- 4 min
How Airbnb used storytelling to redefine its brand experience.
"When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to...