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    Seer@Retail
    Thanh Nguyen
    • Sep 11, 2018
    • 1 min

    Seer@Retail

    An exploration of retail spaces in Ho Chi Minh City for insights and ideas. Next on Seer@Retail: We will be exploring wet-markets and...
    The Power of Sound - Part 4: Masters of Sound
    Rekha Padmalaya
    • Sep 7, 2018
    • 4 min

    The Power of Sound - Part 4: Masters of Sound

    Discover 5 brands that are using sound to add a distinct dimension to their brand. What does a cycling clothing brand, an airline, one of...
    How Direct-To-Consumer brands are changing the face of marketing
    Rekha Padmalaya
    • Aug 20, 2018
    • 13 min

    How Direct-To-Consumer brands are changing the face of marketing

    One of the most exciting trends in recent times has been the rise and rise of Direct-To-Consumer brands like Glossier, Everlane, Casper,...
    The Power of Sound - Part 2: Hello Siri
    Rekha Padmalaya
    • Aug 14, 2018
    • 1 min

    The Power of Sound - Part 2: Hello Siri

    I’m sure all of us can recall brands that have used sound effectively for branding. The Intel bong, McDonald’s ‘I’m loving it’, 20th...
    Zag Packaging
    Rekha Padmalaya
    • Aug 7, 2018
    • 3 min

    Zag Packaging

    Discover 5 packs from around the world that were designed to disrupt their categories. Designing packaging that stands out in a category...
    France Vs Croatia: A clash of two stories
    Sai Raghavan
    • Jul 28, 2018
    • 8 min

    France Vs Croatia: A clash of two stories

    The 2018 FIFA World Cup was (arguably) more about stories than football. And brand owners and custodians can learn a thing or two from...
    Making sustainability an affirmative choice for customers
    Rekha Padmalaya
    • Jul 27, 2018
    • 1 min

    Making sustainability an affirmative choice for customers

    All of us, except some hard-core deniers know that climate change is real; that the planet is not doing so well thanks to us humans and...
    How Airbnb used storytelling to redefine its brand experience.
    Rekha Padmalaya
    • Jul 27, 2018
    • 4 min

    How Airbnb used storytelling to redefine its brand experience.

    "When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to...
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