Sai RaghavanAug 27, 20184 minThe Power of Sound - Part 3: TingleheadsWhat Marketers can learn from the internet phenomenon of ASMR Video source: The New Yorker Gal Gadot, Margot Robbie, Ashley Graham, Kate Hudson and Jake Gyll...
Sai RaghavanAug 9, 20183 minThe Power of Sound – Part 1: The invisible puppeteerIn a video-obsessed world, we explore the importance of sound in a 4-part series. The world of brands is dominated by the one sense – sight. Logos and brand ...
Rekha PadmalayaAug 7, 20183 minZag PackagingDiscover 5 packs from around the world that were designed to disrupt their categories. Designing packaging that stands out in a category yet incorporates fam...
Rekha PadmalayaJul 27, 20184 minHow Airbnb used storytelling to redefine its brand experience. "When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to resolve a paradox: ...
