Sai Raghavan
The Power of Sound - Part 3: Tingleheads
What Marketers can learn from the internet phenomenon of ASMR Video source: The New Yorker Gal Gadot, Margot Robbie, Ashley Graham, Kate...
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Sai Raghavan
- Aug 9, 2018
- 3 min
The Power of Sound – Part 1: The invisible puppeteer
In a video-obsessed world, we explore the importance of sound in a 4-part series. The world of brands is dominated by the one sense –...
Rekha Padmalaya
- Aug 7, 2018
- 3 min
Zag Packaging
Discover 5 packs from around the world that were designed to disrupt their categories. Designing packaging that stands out in a category...
Rekha Padmalaya
- Jul 27, 2018
- 4 min
How Airbnb used storytelling to redefine its brand experience.
"When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to...