Rekha Padmalaya
The Power of Sound - Part 4: Masters of Sound
Discover 5 brands that are using sound to add a distinct dimension to their brand. What does a cycling clothing brand, an airline, one of...
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Sai Raghavan
- Aug 27, 2018
- 4 min
The Power of Sound - Part 3: Tingleheads
What Marketers can learn from the internet phenomenon of ASMR Video source: The New Yorker Gal Gadot, Margot Robbie, Ashley Graham, Kate...
Rekha Padmalaya
- Aug 14, 2018
- 1 min
The Power of Sound - Part 2: Hello Siri
I’m sure all of us can recall brands that have used sound effectively for branding. The Intel bong, McDonald’s ‘I’m loving it’, 20th...
Sai Raghavan
- Aug 9, 2018
- 3 min
The Power of Sound – Part 1: The invisible puppeteer
In a video-obsessed world, we explore the importance of sound in a 4-part series. The world of brands is dominated by the one sense –...
Rekha Padmalaya
- Jul 27, 2018
- 4 min
How Airbnb used storytelling to redefine its brand experience.
"When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to...