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    The Power of Sound - Part 4: Masters of Sound
    Rekha Padmalaya
    • Sep 7, 2018
    • 4 min

    The Power of Sound - Part 4: Masters of Sound

    Discover 5 brands that are using sound to add a distinct dimension to their brand. What does a cycling clothing brand, an airline, one of...
    The Power of Sound - Part 3: Tingleheads
    Sai Raghavan
    • Aug 27, 2018
    • 4 min

    The Power of Sound - Part 3: Tingleheads

    What Marketers can learn from the internet phenomenon of ASMR Video source: The New Yorker Gal Gadot, Margot Robbie, Ashley Graham, Kate...
    The Power of Sound - Part 2: Hello Siri
    Rekha Padmalaya
    • Aug 14, 2018
    • 1 min

    The Power of Sound - Part 2: Hello Siri

    I’m sure all of us can recall brands that have used sound effectively for branding. The Intel bong, McDonald’s ‘I’m loving it’, 20th...
    The Power of Sound – Part 1: The invisible puppeteer
    Sai Raghavan
    • Aug 9, 2018
    • 3 min

    The Power of Sound – Part 1: The invisible puppeteer

    In a video-obsessed world, we explore the importance of sound in a 4-part series. The world of brands is dominated by the one sense –...
    How Airbnb used storytelling to redefine its brand experience.
    Rekha Padmalaya
    • Jul 27, 2018
    • 4 min

    How Airbnb used storytelling to redefine its brand experience.

    "When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to...
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