Rekha PadmalayaSep 7, 20184 minThe Power of Sound - Part 4: Masters of SoundDiscover 5 brands that are using sound to add a distinct dimension to their brand. What does a cycling clothing brand, an airline, one of the biggest digital...
Sai RaghavanAug 27, 20184 minThe Power of Sound - Part 3: TingleheadsWhat Marketers can learn from the internet phenomenon of ASMR Video source: The New Yorker Gal Gadot, Margot Robbie, Ashley Graham, Kate Hudson and Jake Gyll...
Rekha PadmalayaAug 14, 20181 minThe Power of Sound - Part 2: Hello Siri I’m sure all of us can recall brands that have used sound effectively for branding. The Intel bong, McDonald’s ‘I’m loving it’, 20th Century Fox music, the N...
Sai RaghavanAug 9, 20183 minThe Power of Sound – Part 1: The invisible puppeteerIn a video-obsessed world, we explore the importance of sound in a 4-part series. The world of brands is dominated by the one sense – sight. Logos and brand ...
Rekha PadmalayaJul 27, 20184 minHow Airbnb used storytelling to redefine its brand experience. "When you're truly disrupting, you don't want to be limited by what your company can be right now." Every brand that wants to grow has to resolve a paradox: ...
